David Beckham-Backed Prenetics Halts Bitcoin Purchases, Focuses $48 Million on Core Wellness Brand

Prenetics, the health firm backed by David Beckham, will halt all future bitcoin acquisitions. The company is redirecting its recent $48 million capital raise to bolster its core wellness brand, effective December 30, 2025. The health and supplements company publicly confirmed its decision to cease all future bitcoin acquisitions on December 30, 2025. This move follows a $48 million capital raise, with funds now fully dedicated to its wellness brand initiatives. Why this matters now: This corporate decision signals increased caution among some companies regarding volatile digital assets as treasury holdings. It may influence broader institutional sentiment, especially for firms with substantial traditional funding. Prenetics, known for health and genetic testing services, had previously explored incorporating bitcoin into its treasury strategy. This pivot contrasts with earlier corporate trends where firms viewed digital assets as a hedge or growth asset. Analysts suggest the move reflects a strategic re-evaluation of risk versus reward following the capital raise. Industry observers indicate Prenetics is prioritizing focused growth within its established market over digital asset speculation. This shift could set a precedent for corporate treasury management. Prenetics is expected to intensify investments in product development, marketing, and expansion within the wellness sector. This strategic reallocation may prompt other firms to re-evaluate their digital asset strategies and corporate treasury allocations. The company's definitive pivot underscores a renewed emphasis on traditional business development, potentially influencing broader corporate sentiment on digital asset allocation in the coming months.